A dying phone without any way to charge it is stressful. Especially, when you’re out. Corona is a brand synonymous with relaxation, so we found a way to turn the stress of a low battery into a relaxing round of Coronas.
On the Winelivery App, an alcohol delivery service, Corona checked users’ battery levels to determine if they were in need of a charge. If the users’ battery was below 20%, they were served a custom message that allowed them to order free Corona right to their door.
And to extend the experience to people with dying phones out at bars, we built a custom refrigerator filled with Corona that could only be unlocked with a phone with low battery. The Corona Recharge fridge turned the stress of a dying phone into a relaxing round of Coronas.
Creative Agency: W+K
Creatives: Alex Mahan + Alex Nassour
Editorial + Color: Joint Editorial
Editor: Eric Hill
Editor: Vanessa Wood
Color: Jasmine Vazquez
Sound Design + Mix: Field Day, Noah Woodburn + Morgan Johnson
adidas and A$AP Ferg came together for the promotional campaign in support of the PureBoost Go, revealing plans for a new Ferg single titled “Brag.” Now, as promised, adidas has released A$AP Ferg’s “Brag” track to jumpstart the “Track for Track” campaign.
As part of A$AP Ferg and adidas’s new campaign, the sportswear giant is also funding a refurbishment project that aims to breathe life into a Halrem running track. Shining the spotlight on Harlem’s local community, adidas and Ferg put together a special promotional visual to introduce their new partnership and its importance.
Agency: Kamp Grizzly
Role: Producer
Event production, Refurbished running track, Content production & Concert.
Agency: Kamp Grizzly
Role: Producer
Assets: Content Capture, Build & Event Production
Agency: Kamp Grizzly
Role: Producer
We kicked off the adidas Originals EQT Essential Music Series at the birthplace of where it all began for the adidas Equipment line back in '91. Our team created an interactive EQT Experience in the basement of the Memorial Coliseum in Portland.
EQT “Essentialism” Free Concert Series we added four additional cities. Concert headliners include Grammy-nominated BJ the Chicago Kid, Raury, Danny Brown, Isaiah Rashad, and more to performed at select stops in Miami, Atlanta, Detroit, and Chicago.
Sharing its storied history, each space featured EQT displays offering an interactive overview of the line’s heritage and its continued influence on streetwear. All featured hip-hop and electronic acts will perform stripped down sets personifying essentialism through music while strengthening and supporting the creative community at each select city.
Performances included:
Portland: Lou P, Kaytranada, Anderson Paak and Knxwledge coming together for a rare NxWorries live set
Miami: Isaiah Rashad, Craze, DJ Amtrac
Atlanta: Raury, Abra, Pheels
Detroit: Danny Brown, Angel Haze, Jay Daniel
Chicago: BJ the Chicago Kid, Joey Purp, Kami
CREDITS
Agency: Kamp Grizzly
Role: Producer
Assets: Content Capture Production
New Yorkers can’t always get outside of the city, but we brought the indoors to them and pushed the limits of the urban environment. We sent those a part of the Creators Club on an adventure to explore NY by guiding them to places that are often overlooked in the city. We took over two iconic neighborhood bodegas that engaged members of the Adidas Creators Club in advance of the launch. The adidas Creators Club sent out an alert that contained GPS coordinates only. The following day consumers were able to experience the MyShelter collection for themselves when conducted actual rain and fog conditions on-site at the event in LES. Guests could try on the product and walk through the elements themselves. Eddie Huang made a guest appearance.
Agency: Kamp Grizzly
Role: Producer
Creative Director: Tally Gunstone
Spatial Designer: James Snowbarger
Technical Director: Nathan Jenkins
Project Manager: Allison Soule
Production Coordinator: Ann Monahan
Production Support: Isabella Rodriguez
Agency: Kamp Grizzly
Role: Producer
Location: NYC
